Turning Reputation Risk into PR Opportunity: Story of AXA - helping world become better place, a world free from tobacco.

It all started with a letter sent by Dr. Bronwyn King to the AXA board of directors. Story of AXA's divestment in tobacco is one of the greatest in modern times highlighting good governance, corporate responsibility and effective reputation risk management. In a stunning financial decision that will make history, AXA decided to divest around 1.8 billion Euro worth of tobacco-industry stocks.

AXA with over 102 million customers in 56 countries and an employee base of 157,000, is one of the world's leading insurance groups. This decision to divest is not very popular among all of its stakeholders and yet AXA's management took this step as they can see the risks and total cost of tobacco industry as it relates to healthcare cost and loss of lives. Taking this decision will make AXA very popular and respectable company among anti-smoking groups. Overall its a huge win for the company and the society at large as we tackle the issue of tobacco addiction. Kudos to AXA's management and board of director for excellent decision making on this issue.

Sources:
http://www.bbc.com/news/business-36355497
https://www.axa.com/
http://ermgovernance.com/

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Data for roughly 139 million users has been taken during the breach

Canva is one of Australia's biggest tech companies. Founded in 2012, the Canva website has become a favorite among regular users and large companies who often use it to build quick websites, design logos, or put together eye-catching marketing materials. Since its launch, the site has shot up the Alexa website traffic rank, and has recently entered the Top 200, currently ranked at #170. Three days ago, the company announced it raised $70 million in a Series-D funding round, and is now valued at a whopping $2.5 billion. Canva also recently acquired two of the world's biggest free stock content sites -- Pexels and Pixabay. Details of Pexels and Pixabay users were not included in the data stolen by the hacker. Stolen data included details such as customer usernames, real names, email addresses, and city & country information, where available. For 61 million users, password hashes were also present in the database. The passwords where hashed with the bcrypt algorithm, cu

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